Higher Ground’s approach to haircare is one that embodies a desire to keep the planet top of mind, using all natural Australian products and a unique waterless production method to reduce waste.
Higher Ground approached DSGN to refine their website across every touchpoint to consistently mirror the brands voice, mission, and values. Incorporating branded visual components such as shapes, icons, colour palettes and content around a clean contemporary aesthetic.
DSGN focused on ensuring a consistent on brand experience through all website interfaces. Through the modern and refined design and the iconic two-tone palettes as seen across the product packaging, the outcome created positions Higher Ground as an environmentally conscious brand that inspires generations to come.
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